We wrote in A Day's March in June this year, our first
exposure to the Swedish menswear brand founded in 2014. With its high-quality,
clean basics and affordable wardrobe basics, we were immediately impressed.
Having personally invested in a variety of items, I wanted to learn more about
the brand from one of the three founders; Marcus Gårdö. howtoincreasedomainauthority
wool coat to days mars
Classic wool coat ( 295) in navy blue
I have a pair of Denim No.1 jeans (£ 85) in black, the
classic wool coat (£ 265) in navy blue (pictured above) and a wool blazer (£
230) in navy blue (pictured above). photo above) below). All of exceptional
quality. If you need a brand to give A Day's March context, then you'd be wrong
to think that Everlane, for example, is a competitor: At £ 50 for a pair of
Everlane jeans, the price is comparable but the quality isn't. A Day's March is
in this space where excellent quality is obtained, comparable to that of
J.Crew, but for the same price.
one day march
Wool blazer ( 230) in navy blue worn at
merciawirksworth.com Resturant & Wine Bar, Derbyshire
A Day's March is definitely a brand to look at, like Harry's
Shave or Warby Parker Sunglasses, high-quality and affordable essentials, which
are definitely worth your attention. To read our preview of the original brand,
click here, or to learn more about Marcus Gårdö's one-day walk, read on. The
photos in this post show that I am wearing the aforementioned A Day's March
clothing and this Parmigiani Fleurier watch.
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How and why did you generate
In 2013, I (Marcus Gårdö) needed a silver shirt for a dinner
party, but wherever I went back I couldn't find a top quality shirt at a
reasonable price. He knew that the wholesale business of selling to third-party
retailers was inefficient and that the customer paid for the inefficiency in
the form of higher prices.
So the idea came up, what if he could create a vertically
integrated menswear brand that makes high-quality products and sells them
directly to the consumer at a great price?
And with the idea of making a better shirt for less, I
partnered with my friends Pelle Lundquist and Stefan Pagreus who had experience
in the way and advertising industries. Together we molded A Day’s
one day March 3
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What does the name mean?
Our name, , comes since an old military term that refers to
the distance an army can travel in a single day. We think it's an appropriate
name for a clothing company that helps you navigate the triumphs and challenges
of everyday life with your head held high.
What are the basics of the one-day walk?
We focus on style, not trends, we make clothes that last.
Our goal is to help him get through the day in style and
dignity, whether it's a hectic day at the office, on the beach with ice cream
in hand, or his mother's fifth wedding.
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Can you describe the aesthetics of the brands?
Scandinavian minimalism with Italian and American masculine
influences
What is the differential for a day of hiking?
We offer premium clothing at a lower price than most other
brands and we think that's what people want - smart guys don't want to pay too
much. However, one important thing is that we do not consider ADM to be a
mid-level brand; rather a direct competitor of luxury brands. The price may be
lower, but our foodstuffs are as good as the competition, but thanks to our
business model we are able to offer lower prices.
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Have you ever faced challenges and how did you overcome
them?
We had a lot of challenges, especially with production. At
the beginning, we immediately sold the best-selling products, which left us
with a large gap in the product offering. It procured us over 6 months before
we were able to fix this problem.
What does the future look like with a day hike?
We see a great future ahead. We are growing at a quick rate,
more than 100% annually, and our goal is to continue to do so. We continue to
believe in physical stores as a way for customers to experience our brand and
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